Laava

Laava is a technology company that gives physical products a persistent digital identity, used for authentication, traceability, regulatory compliance and consumer engagement. Its platform, which it calls the Laava Trust System, includes a Digital Product Passport offering. The website lists brand partners across apparel, consumer goods, pharma and packaging sectors.

Smart Fingerprint serialization and cloud-based track-and-trace software designed to eliminate grey-market diversion and counterfeiting in wine and spirits.

digital product identity · product authentication · digital product passport · supply chain traceability · connected packaging · consumer engagement platform · brand protection

• Licences, duty and labelling rules in Australia
• 70 importers and distributors in Australia
• Duty-free shops in Australia