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Markets · Kenya

Proliferation of illicit alcohol generates growing brand crisis across Kenya

· 1 min read · Source: Business Daily

Industry leaders in Kenya warn that pervasive counterfeit and illicit alcohol poses an escalating threat to legitimate beverage manufacturers. The widespread circulation of untaxed and substandard spirits undermines consumer trust and depresses corporate revenues for registered distillers. Beverage sector representatives are urging regulatory bodies and law enforcement to coordinate stronger actions against illegal p

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