Alcohol regulations in Indonesia

Licences needed

Business Identification Number (NIB), Industrial Business License / Standard Certificate (PB-UMKU via OSS), Excise Identification Number (NPPBKC) from DJBC, BPOM MD (domestic marketing authorization).

Authority

Ministry of Investment/BKPM, Ministry of Industry, Directorate General of Customs and Excise (DJBC), BPOM

Documents

Company legal deed, Tax ID (NPWP), environmental impact assessment (AMDAL/UKL-UPL), factory location permit in designated industrial zones, building approvals (PBG/SLF), production layout, customs excise bond/security guarantees.

Fees

Statutory OSS registration is nominal; NPPBKC issuance is free of statutory charge, but mandatory security bonds and technical compliance costs apply.

Time to obtain

Moratorium in force for new distilleries under Perpres 49/2021; existing/grandfathered facility approvals typically take 6 to 12 months.

Who can import

Only registered Indonesian companies appointed as Registered Importers of Alcoholic Beverages (IT-MB - Importir Terdaftar Minuman Beralkohol) by the Ministry of Trade; duty-free shop importation is restricted to designated state-owned enterprises (e.g., PT Sarinah). Foreign companies cannot import directly.

Licences or registrations

NIB with General Import Identification Number (API-U), IT-MB decree, Persetujuan Impor (PI - Import Approval / quota allocation) from the Ministry of Trade, NPPBKC from DJBC, BPOM SKI (Surat Keterangan Impor) per shipment.

Authority

Ministry of Trade (Kemendag), Directorate General of Customs and Excise (DJBC), BPOM

Documents

Letter of appointment from brand owners certified by a public notary and Indonesian Trade Attaché/Embassy abroad (must represent at least 20 foreign brands from at least 5 countries), company legal records, BPOM ML registration certificate, prior import realization reports.

Fees

Nominal government administrative fees (PNBP) via INATRADE/OSS; substantial compliance and quota maintenance costs.

Time to obtain

3 to 6 months to secure IT-MB and annual Persetujuan Impor (PI) quota allocation.

Required: yes Process: Mandatory pre-market product evaluation and marketing authorization via BPOM's e-Registration system to obtain a 12-digit 'ML' (Makanan Luar) registration number (Izin Edar / NIE). Includes comprehensive…

Imports can only be executed by IT-MB license holders possessing an active Persetujuan Impor (PI) quota allocation. Products must enter exclusively through designated international seaports (such as Tanjung Priok Jakarta, Tanjung…

150% ad valorem on CIF value for spirits and liqueurs (HS 2208) under Ministry of Finance Regulation No. 132/PMK.010/2015 and the Indonesian Customs Tariff (BTKI).

Under PMK No. 160/2023 (effective January 1, 2024), specific excise duty (Cukai MMEA) on Group C spirits (>20% to 55% ABV) is IDR 152,000 per litre for imported spirits (IDR 101,000 per litre for domestic spirits). In addition:…

Group C spirits (>20% to 55% ABV) may strictly only be sold for on-premise consumption at licensed 3-, 4-, and 5-star hotels, certified tourism restaurants, bars, and nightclubs holding a Direct Retailer Trading License for…

banned; direct-to-consumer online sales, e-commerce listings, telemarketing, and postal/courier deliveries of alcoholic beverages are strictly prohibited nationwide under BPOM Regulation No. 8/2020 (Article 29) and Ministry of…

Mandatory Indonesian language (Bahasa Indonesia) labeling affixed prior to customs entry: product name, brand, net volume, percentage of ethyl alcohol (% ABV), BPOM ML registration number, full ingredients, production code/lot…

Commercial advertising and promotions of alcoholic beverages are strictly prohibited in all broadcast and print mass media (Law No. 32/2002 on Broadcasting and MOT Regulation No. 20/2014, Article 30). Digital marketing, public…

Governed by BPOM Regulation No. 5/2021 and Indonesian National Standards (SNI). Group C covers spirits with 20% to 55% ABV. Standards define whisky (distilled from fermented cereal mash, aged in wooden barrels), vodka (rectified…

Aceh province enforces complete alcohol prohibition under Islamic Sharia law (Qanun Aceh No. 6/2014 on Jinayat Law), punishable by public caning. Papua province maintains strict provincial prohibitions on production,…

Implementation of Ministry of Finance Regulation (PMK) No. 160/2023 effective January 1, 2024, raising specific excise duty on imported Group C spirits from IDR 139,000 to IDR 152,000 per litre and capping the maximum allowable…

Commercial opportunities for spirits exporters are concentrated in the premium and super-premium segments serving international tourism destinations like Bali and high-end hospitality venues in major urban centers. Success…

1. Kementerian Keuangan RI - Peraturan Menteri Keuangan Nomor 160 Tahun 2023 tentang Tarif Cukai Etil Alkohol, Minuman Mengandung Etil Alkohol, dan Konsentrat Mengandung Etil Alkohol
2. Peraturan Badan Pengawas Obat dan Makanan Nomor 5 Tahun 2021 tentang Standar Keamanan dan Mutu Minuman Beralkohol
3. Peraturan Badan Pengawas Obat dan Makanan Nomor 8 Tahun 2020 tentang Pengawasan Obat dan Makanan yang Diedarkan Secara Daring
4. USDA Foreign Agricultural Service - Indonesia: Food and Agricultural Import Regulations and Standards Country Report
5. Kementerian Perdagangan RI - Regulasi Pengendalian dan Pengawasan Minuman Beralkohol