Alcohol regulations in Peru

Licences needed

Licencia de Funcionamiento Municipal; Certificación de Principios Generales de Higiene / Validación Técnica Oficial del Plan HACCP; Registro Sanitario de Alimentos y Bebidas de Consumo Humano; Autorización de Uso de la Denominación de Origen Pisco (if producing Pisco).

Authority

Local District Municipalities; DIGESA (MINSA); PRODUCE; INDECOPI (for Pisco).

Documents

RUC registration (active/habido), architectural layout/zoning compliance, technical sanitary manual (Good Manufacturing Practices/BPM, Sanitation Operating Procedures/POES), HACCP plan, physicochemical and microbiological laboratory analyses, and specimen labels.

Fees

Municipal fees vary by district (approx. S/ 150 to S/ 800); DIGESA sanitary certification/registration fees range from approx. S/ 300 to S/ 650 according to TUPA.

Time to obtain

Approximately 30 to 90 working days depending on municipal inspection and DIGESA laboratory audits.

Who can import

Any legally established Peruvian company or natural person registered with an active and habitual Taxpayer Identification Number (RUC) with SUNAT.

Licences or registrations

Importer must have food/beverage import activity registered under RUC with SUNAT; product-specific DIGESA Sanitary Registration (Registro Sanitario de Alimento/Bebida Importada) obtained prior to customs release.

Authority

SUNAT (Superintendencia Nacional de Aduanas y de Administración Tributaria) and DIGESA (MINSA).

Documents

Customs Merchandise Declaration (DAM), commercial invoice, bill of lading/airway bill, packing list, insurance document, Certificate of Origin (for tariff preferences), and DIGESA Sanitary Registration copy.

Fees

Customs clearance fees and broker fees; no separate recurrent customs importer license fee.

Time to obtain

RUC activation is immediate; customs dispatch takes 24 to 48 hours under ordinary customs clearance once the goods arrive and registration is in place.

Required: yes Process: Sanitary Registration (Registro Sanitario) must be completed prior to customs clearance via the VUCE (Ventanilla Única de Comercio Exterior) platform. Each product formulation/brand requires its own…

Imports require an Importer of Record with active RUC; no state import monopoly exists for spirits. Each commercial shipment requires an electronic Customs Merchandise Declaration (DAM). Commercial shipments do not require fiscal…

Standard MFN customs ad valorem duty is 6% CIF for distilled spirits under HS 2208 (whiskies 2208.30, rum 2208.40, gin 2208.50, vodka 2208.60, liqueurs 2208.70, tequilas/brandy 2208.90). Reduced to 0% for countries with bilateral trade agreements (e.g., US, UK, EU, Chile, Canada, Mexico, Andean Community).

Value Added Tax (IGV - Impuesto General a las Ventas) is 18% (16% IGV + 2% Municipal Promotion Tax / IPM). Excise Tax (ISC - Impuesto Selectivo al Consumo) applies to spirits (>20% ABV) under a mixed or specific tax system: the…

Private retail model; sold openly through supermarkets, liquor stores (licorerías), bodegas, convenience stores, and HORECA venues. No state retail monopoly. Retailers require a municipal operating license. Municipalities set…

Allowed. Online retailers and delivery platforms may sell spirits provided the buyer and recipient are at least 18 years of age. Couriers are legally mandated to verify physical government photo ID upon delivery; delivery to…

Labels must be in Spanish (over-stickers allowed for imports). Mandatory contents: product name/legal denomination, net volume (metric), country of origin, name and address of producer, name, address and RUC of importer, DIGESA…

Regulated under Law 28681 and Supreme Decree 012-2009-SA. Advertising must not target minors or depict minors consuming alcohol. Broadcast advertising on television is prohibited during daytime hours (restricted to adult…

Regulated by the National Quality Institute (INACAL) through Peruvian Technical Standards (NTP). Pisco (NTP 211.001): 38% to 48% ABV, 100% distilled from fresh fermented grape must with strictly no added water or additives; Rum…

Nationwide 'Ley Seca' (dry law) is mandatory during regional and national elections under Article 351 of the Organic Elections Law (Ley Orgánica de Elecciones N° 26859), prohibiting the sale of alcoholic beverages beginning 24 to…

Resolution Ministerial N° 030-2024-EF/15 updated the specific Excise Tax (ISC) rates on alcoholic beverages, raising the specific rate for beverages with more than 20 degrees of alcohol to S/ 3.97 per liter, and Pisco to S/ 2.48…

Peru presents growing demand for premium international spirits—particularly single malt whiskies, London dry gins, and premium rums—supported by 0% duty under FTAs with major western partners, no import quotas, and an expanding…

1. SUNAT - Operatividad Aduanera y Arancel de Aduanas
2. Ministerio de Economía y Finanzas - Resolución Ministerial N° 030-2024-EF/15
3. DIGESA - Requisitos para el Registro Sanitario de Alimentos y Bebidas
4. Ley N° 28681 - Ley que regula la comercialización, consumo y publicidad de bebidas alcohólicas
5. US TTB - International Alcohol Regulations: Peru